#RIPGRPs: Evolving the Metrics That Move Us Forward
In this video interview with Beet.TV, Comscore's Chief Commercial Officer Chris Wilson explains how and why Comscore Everywhere is coming to market.
This video is part of “Advertising Transformation: What’s Next for Converged TV and Video,” a Beet.TV Virtual Leadership Summit presented by Mediaocean. For more videos, please visit here.
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...
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