The State of Social Media
In this video interview with Beet.TV, Comscore's Chief Commercial Officer Chris Wilson explains how and why Comscore Everywhere is coming to market.
This video is part of “Advertising Transformation: What’s Next for Converged TV and Video,” a Beet.TV Virtual Leadership Summit presented by Mediaocean. For more videos, please visit here.
Comscore Campaign Ratings™ provides in-flight measurement of cross-platform video campaign delivery across TV, over-the-top (OTT), desktop and mobile.