#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Comscore TV Personification
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
2024 State of Gen Z and the Future of Advertising
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...