#RIPGRPs: Evolving the Metrics That Move Us Forward
Paul Dergarabedian, Comscore Senior Media Analyst, joins Yahoo Finance to discuss how Marvel's 'Spider-Man' movie set a pandemic box office record despite Omicron concerns and the outlook for movie theaters in 2022.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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