Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers
Omicron's Effect on the Movie Industry
The Present and Future of Movies in Cinemas and on Streaming
Movie Theaters Hope Blockbusters Propel Comeback
Paul Dergarabedian, Comscore Senior Media Analyst, joins Steve Patterson on NBC Nightly News to talk about the movie theater comeback!
The lasting impact of Meme stocks
Marvel’s ‘Spider-Man’ ‘Obliterated Expectations’ at the Box Office
Will travel’s comeback power through despite Delta variant?
Travel took a fall when COVID-19 first hit the U.S. in March 2020. It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y)...
A New Paradigm for Television and Cross-Platform Personification
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm
What the Recovery Looks Like in Hotels and Vacation Rentals