- March 2, 2022

The Great Measurement Debate

Bill Livek
Bill Livek
Vice Chairman

Three of the most influential leaders in the space sit down with IAB CEO David Cohen to discuss where we need to go from here. 

Comscore's CEO Bill Livek sat down with leaders from Nielsen and VideoAmp to discuss the evolution of measurement and currency.

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Cross-Platform Ratings

Comscore Campaign Ratings™ provides in-flight measurement of cross-platform video campaign delivery across TV, CTV, desktop and mobile.