Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Three of the most influential leaders in the space sit down with IAB CEO David Cohen to discuss where we need to go from here.
Comscore's CEO Bill Livek sat down with leaders from Nielsen and VideoAmp to discuss the evolution of measurement and currency.
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...
Request a demo