- January 26, 2018

Optimizing Ad Performance with Free Viewability Measurement

Ensuring ads have the opportunity to be seen is a critical first step to improving your campaigns’ performance. After all, if an ad is never seen, it can never have an impact.

Viewability

The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s...
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