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Comscore Data Divas at CES C Space

2025 State of Programmatic Report

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the b...

Comscore TV Personification

New Year's Audience Guide

Basketball Audience Playbook

Our Basketball Audience Playbook is your game plan for slam-dunking success this season.

Unpacking the Role of AI in Media Measurement

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

CIMM Summit 2024

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Football Audience Playbook

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Fast Facts: ‘Demure’, the keyword taking social media by storm

In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...

2024 State of Gen Z and the Future of Advertising

Transforming The Digital Landscape Through Gender Inclusive Audience Intell...