#RIPGRPs: Evolving the Metrics That Move Us Forward
The Rise of Digital Omnivores
Majority of U.S. Mobile Users Now Access Mobile Media
Leveraging Advertising Expenditures in a Challenging Economic Environment
Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but...
More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffi...
Consumers Comparison Shop Using a Variety of Channels
6 of the 10 Fastest Broadband Markets Are in the East Coast
In Q2 2011, Comscores speed tests showed that over 65% of broadband connected homes across the United States achieved average download speeds at or above the 4 Mbit broadband speed definition set by...
Tablets Contribute 30% of Non-Computer Traffic
The Effects of the Recession on Brand Loyalty and “Buy Down”
Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand...
Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011
Brand Loyalty Eroding As Consumers’ Economic Pressures Increase
The Interconnection of Facebook Fan Pages
Financial Information/Advice Sites Grew Nearly 30 Percent Since Last Year i...
Advertising Strategies for Targeting U.S. Hispanics
Online Video Content on the Rise in the U.S.
The NFL & Fantasy Football: A Match Made in Search Heaven
Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...
Introducing Comscore's Media Planner 2.0