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Spring Audience Guide

CES 2025 kicks off with Comscore

Comscore Data Divas at CES C Space

Comscore Data Divas panel at CES in the C-Space with Ann Bee, Google; Sheila Marmon, Mirror Digital; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Brothers Discovery; Andrea Zapata, T-Mobile Ad...

2025 State of Programmatic Report

Consumers set up a blockbuster holiday season at the Box Office

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.

New Year's Audience Guide

Basketball Audience Playbook

Unpacking the Role of AI in Media Measurement

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

CIMM Summit 2024

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Football Audience Playbook

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Fast Facts: ‘Demure’, the keyword taking social media by storm

In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...