Insights

Mobile’s Hierarchy of Needs

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What...

2016 at the International Box Office

Top grossing international titles of 2016.

This holiday season consumers will spend around $80B online

Blog

Bringing Context to This Week’s Methbot News

Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive mean...

Ad Week 2016: What’s needed to make data truly actionable?

Ad Week 2016: How do you evaluate quality delivery?

Ad Week 2016: What are the metrics that matter?

Blog

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

2016 Global Digital Future in Focus

Blog

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Pokémon GO Captures 9.5 Million Mobile Users in the UK, Ranking 9th Among A...

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

IAB Europe Research Awards Winner Webinar: Comscore and News UK

How Europe was watching the UEFA Champions League

Comscore Q1 2016 Advertising Benchmarks