Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives.
Download Whitepaper
In this report, we examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.
Key topics covered in this report include:
To learn more about how Comscore can help you succeed in a mobile-first world, please contact us or visit here.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
Request a demo