Audience Recommendations for Every Vertical
Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional targeting approaches. Which is the best path? Leading industry voices, including Lyle Schwartz, Managing Partner, GroupM, weigh in on this timely issue.
Aaron Fetters SVP, ComscoreBlaise D'Sylva VP, Media, Dr. Pepper Snapple GroupLyle Schwartz Managing Partner, GroupMJon Suarez-Davis Chief Marketing and Strategy Officer, KruxJulie Fleischer Managing Director, Retail, OMDCharlie Chappell Sr. Director, Global Integrated Media, The Hershey Company
What’s needed to make data truly actionable?How do you evaluate quality delivery?What are the metrics that matter?
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
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