- November 15, 2016

What are the metrics that matter? Advertising Week 2016.

Has technology distorted the fundamentals of marketing?

Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.

Let’s Talk Advertising Effectiveness Series. Video 4: “What are the metrics that matter?”
Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
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      Aaron Fetters SVP, Comscore
      Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
      Lyle Schwartz Managing Partner, GroupM
      Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
      Julie Fleischer Managing Director, Retail, OMD
      Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company

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