Insights

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Last week Comscore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues t...

2015 U.S. Digital Future in Focus

Mobile commerce growth 'on fire'

Viewability: Lessons Learned and Opportunities for Ireland

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni