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IAB Peru Interviews Jodi McDermott, Comscore Group VP

Advertising Effectiveness: Benchmarks and Best Practices

The Perils of Survey Data in Cross-Platform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices...

Telecoms.com Interview with Brian Jurutka

Online Media Measurement: It’s Not Like Betamax Vs VHS

Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the s...

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

5 Principles of Comscore Total Video

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Internal Optimization – A Solid Path to External Monetization of Mobile Ope...

Digital Analytix Focus: A Simplified User Interface for Actionable Business...

What the Comscore-Yahoo Partnership Means for vCE Clients

The Evolution of Digital Advertising

Are Mobile Operators Asking the Right Questions of their Subscriber Big Dat...

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

Australia Digital Future in Focus 2014