AI Intelligence Report
Key Strategies to Maximize Your Mobile Marketing
The Comscore Data Passport - Second Half 2009
Comscore Case Study: Federal Trade Commission
Comscore provides custom analyses to the Federal Trade Commission using data from Comscore’s Ad Metrix and Media Metrix tracking services.
On Branding Versus Direct Response Advertising
Auto Advertisers Go Digital: Doing a Good Job
Banners Still Having a Banner Quarter
I was looking over the most recent online ad data from the Internet Advertising Bureau and discovered some rather interesting facts. The IAB and Price Waterhouse Coopers (who compiled the data) report...
The 2008 Digital Year in Review
How Online Advertising Works: Whither The Click?
Whither the Click?
In Praise of Online Advertising
Do GRPs Have a Place in Online Media?
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
A Metric for Every Reason
Demonstrate the ROI of Search Marketing