#RIPGRPs: Evolving the Metrics That Move Us Forward
The Comscore Data Passport - Second Half 2009
Comscore Case Study: Federal Trade Commission
On Branding Versus Direct Response Advertising
A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on...
Auto Advertisers Go Digital: Doing a Good Job
Banners Still Having a Banner Quarter
The 2008 Digital Year in Review
The Comscore 2008 Digital Year in Review recaps key trends in U.S. digital marketing for the year. This report highlights the key trends in several areas of digital marketing, including e-commerce, to...
How Online Advertising Works: Whither The Click?
Whither the Click?
In Praise of Online Advertising
Do GRPs Have a Place in Online Media?
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
A Metric for Every Reason
Demonstrate the ROI of Search Marketing