Currency for How Media Actually Works Today
Auto Advertisers Go Digital: Doing a Good Job
Banners Still Having a Banner Quarter
The 2008 Digital Year in Review
The Comscore 2008 Digital Year in Review recaps key trends in U.S. digital marketing for the year. This report highlights the key trends in several areas of digital marketing, including e-commerce, to...
How Online Advertising Works: Whither The Click?
Whither the Click?
In Praise of Online Advertising
In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even s...
Do GRPs Have a Place in Online Media?
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
A Metric for Every Reason
Demonstrate the ROI of Search Marketing