Activate cross-platform audiences by turning granular data into actionable targets

Comscore Audience Activation™ offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.

With an integrated, unduplicated view of consumers, you can effectively activate cross-platform audiences leveraging an unmatched cross-platform dataset, Comscore Activation helps you improve audience delivery using demographics and cross-platform behaviors.

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Single View of Consumer

Leverage a single view of your consumer – including demographics and cross-platform behaviors – to reach the right person with your campaign. 
Single View of Consumer

Closed Loop

Continuously optimize campaigns using consistent measurement across planning, activation, and in-flight campaign management. 
Closed Loop

Predictive Audiences

The standard for cookie-free audience targeting at scale. Comscore's Predictive Audiences enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

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Predictive Audiences

Key Benefits

Media Buyers Digital Media Sellers Networks
  • Drive marketing resonance and improve audience delivery by targeting consumers based on trusted demographic segmentation.
  • Strategically amplify campaign exposure across platforms by leveraging TV and OTT consumption insights.
  • Leverage privacy-focused segments to reach audiences on CTV.
  • Reach competitor audiences to improve share of voice.
  • Reach elusive audiences like gamers and cord-cutters.
  • Improve campaign delivery to surpass in-target guarantees, reducing waste and the need for make-goods.
  • Earn premiums for packages built on advanced audiences.
  • Offer quality cross-platform segments by upselling advertisers beyond TV purchases to digital.
  • Reach elusive segments — like OTT viewers or small demographic targets — by extending ad packages beyond TV.
  • Leverage digital to promote future TV content based on past content consumption.

Want to get started with Content Targeting?

Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP. 

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Meet the Experts

Rachel Gantz
Rachel Gantz
General Manager, Activation

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez
Angela Rodriguez
Vice President, Activation

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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