Measure unduplicated campaign delivery across platforms

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Comscore Campaign Ratings is the first cross-platform campaign measurement solution covering CTV for YouTube and YouTube TV

This partnership allows advertisers and agencies to understand co-viewing for YouTube and YouTube TV across OTT/CTV as well as incremental reach to their linear television audiences. Now you can truly assess the incremental impact of YouTube within your media plans and gain actionable in-flight campaign insights for optimization.

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Comscore Campaign Ratings is designed to provide in-flight measurement for video of cross-platform campaign delivery across TV, over-the-top (OTT), desktop and mobile.

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