2025 State of Programmatic Report
In an era of multiple devices and on-the-go consumers, our unique reach models ensure that you grasp the full extent of your ad's reach. We account for scenarios where viewers encounter ads on different devices or engage in co-viewing, particularly on connected TV devices.
Powered by more than 1,350+ Predictive Audiences from Proximic by Comscore, we allow you to sharpen content creative with pinpoint accuracy, increasing its relevance. Measure shopping, consumption and key life milestones with granularity and laser in on in-market audiences of people considering a brand or product like never before.
B2B Retail Political TV/CTV Viewership CPG Purchases Personas Financial Auto buyers Health and more
Comscore's custom audience reporting enhances marketing strategies by offering real-time insights into target audience characteristics. This granular understanding optimizes engagement and messaging alignment, strengthening brand-consumer connections.
We live in a multi-touch world where content is consumed across screens. With a single tag, CCR provides ONE total reach number, de-duplicating audiences across all screens so you can measure ROI by understanding the incremental reach and audience that was not exposed on linear.
The Deduplication of audiences is critical for accurate campaign measurement, as it allows marketers and media companies to determine whether three impressions are delivered to three different people or a single person across three screens.
Clients can use overlaps to better plan frequency capping to drive reach, plan additional digital partners that drive incrementality and include this information in mixed market models.
Understanding how campaigns resonate with different audience segments is crucial for effective audience targeting and message optimization.
Accurately gauge the target audience reached during a campaign, enabling you to enhance its effectiveness. Then optimize in-flight by knowing which publishers best deliver your target.
Comscore Campaign Ratings simplifies the complex world of audience measurement, providing a single source of truth for understanding your audience while gaining control over your marketing budgets and elevating your advertising strategy beyond topline reach and frequency metrics.
We use the largest digital opt-in panel and census network to provide the most robust digital reporting in the marketplace, our footprint covers 99% of all U.S. Zip Codes. Passively-collected second-by-second deterministic set-top-box viewership data across 75M+ televisions sourced directly from our partnerships with MVPDs. Best-in-class device graph and massive scale of data assets.
We’ll confidently help you embrace the future of advertising sales with newfound opportunities. Contact us today.