Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Access a holistic, unduplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms.
Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.
Plan, transact and evaluate campaigns with greater confidence with Comscore’s proven leadership and trusted measurement expertise.
In her role as Managing Director, Proximic by Comscore, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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Melinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.