Actionable Insights into Consumers’
Positioning your business to thrive in the mobile economy requires the most accurate and detailed view of mobile media usage.
As one of the top mobile content providers, it is critically important for us at AOL to understand who our mobile audience is and how they engage with content across the entire mobile landscape. comScore Mobile Metrix delivers the behavioral-level audience insights we need to make sound business decisions in this complex environment.
comScore Mobile Metrix will do for mobile what comScore Media Metrix did for the traditional online space; provide a trusted set of audience measurement standards to help the industry advance to the next level.
Mobile Metrix is the best in the measurement business. Their data is rock-solid, and their methodology is impeccable.
comScore Mobile Metrix brings Unified Digital Measurement to smartphone devices by combining on-device metering with census-level data. This provides advertisers, agencies, publishers and app developers with exclusive access to U.S. usage statistics across apps and the mobile web.
For advertisers and agencies, you can learn which mobile sites and apps perform most effectively against your target audience in terms of audience size and composition.
For publishers, Mobile Metrix validates your audience with proven, third-party metrics to help support mobile advertising sales and shows how you compare to the competition. Mobile Metrix fits seamlessly into the comScore audience measurement suite, including comScore Media Metrix.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.