Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Gain insights on advertisers’ strategies or compare publisher advertising spend and reach.
Evaluate a specific brand’s creatives to understand campaign and messaging strategy by product, publisher, ad type, and ad size.
Apply audience insights from Comscore’s flagship MMX®, such as demographics, reach/frequency, and GRPs, to understand audiences exposed to advertising.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
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Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team at Comscore. Ashwath manages multiple syndicated products focused on digital media planning, advanced audience segmentation and ecosystem intelligence across dozens of global markets.