Advertisers and agencies use Ad Metrix to optimize campaigns and understand competitive strategies, while publishers use Ad Metrix to build stronger ad sales strategies with a deeper understanding of the overall ad landscape. Reports provide insight into ad clutter, ad spend, and competitive comparisons as well as advertiser reach, frequency, and GRPs.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
Connect on LinkedIn
Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team. Ashwath manages digital media planning tools such as Plan Metrix & Segment Metrix, advertising intelligence products such as Ad Metrix & Search Planner as well as ecosystem intelligence products such as Mobilens and qSearch across multiple global markets.