Ad and Creative Measurement

							Comscore Ad Metrix® provides comprehensive person-level insight into the online advertising landscape, including social, to reveal powerful strategic and competitive intelligence.
							
                        

Advertisers and agencies use Ad Metrix to optimize campaigns and understand competitive strategies, while publishers use Ad Metrix to build stronger ad sales strategies with a deeper understanding of the overall ad landscape. Reports provide insight into ad clutter, ad spend, and competitive comparisons as well as advertiser reach, frequency, and GRPs.

Competitive Comparison

Gain insights on advertisers’ strategies or compare publisher advertising spend and reach.

Creative and Messaging Evaluation

Evaluate a specific brand’s creatives to understand campaign and messaging strategy by product, publisher, ad type, and ad size.

Deep Audience Insights

Apply audience insights from Comscore’s flagship Media Metrix^®, such as demographics, reach/frequency, and GRPs, to understand audiences exposed to advertising.

Key Benefits

Agencies Publishers & Content Owners

Assess competitor activity and identify the categories and sites where competing products and brands are advertising.
Evaluate the suitability of sites for future campaigns in terms of demographic index, advertising concentration and reach.
Better benchmark and pitch new business by examining creative executions, impression volumes and sites used for a given brand across display and social media.

Benchmark competitive performance and add weight to sales stories by demonstrating scale and efficiency based on actual campaign delivery.
Identify behavior of internet categories and anticipate seasonal demand for content or editorial opportunities.
Understand prospective customers’ ad strategy by examining their creatives, volumes and the publishers used across display and social media.

"Transparency and trust are the currencies of today's advertising marketplace. Advertisers are often surprised to learn that Publishers Clearing House can offer them high performing inventory that reaches a large and highly engaged audience. That's why independent measurement from partners like Comscore plays such a huge role in helping advertisers see the opportunity with PCH."
Steve Bagdasarian
President, Media
Publishers Clearing House Media

"As we look to diversify and expand our audience and monetizaton capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level."
Rich Routman
President and CRO
Minute Media

Meet the Experts

Joe Lahr

General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Ashwath Rajendran

Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team at Comscore. Ashwath manages multiple syndicated products focused on digital media planning, advanced audience segmentation and ecosystem intelligence across dozens of global markets.

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Presentation

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