Multi-Platform Digital Planning

							Comscore Reach/Frequency™ Multi-Platform enables agencies and advertisers to build media plans by holistically evaluating media properties’ display, video and app content across desktop, smartphone and tablet.
							
                        

Reach/Frequency Multi-Platform allows media planners to assess the efficiency of a proposed media plan, set frequency caps and evaluate the plan in the context of price and scale.

Unduplicated, Person-Centric Data

Get unduplicated, person-level insights through a combination of data from Comscore panels, the Comscore Census Network and third-party partners.

Real-World Simulation

Simulate effective reach and demographic targeting to assess the impact on price and scale in the digital ecosystem.

Impactful Optimizations

Adjust CPM rates, impressions and frequency caps to quickly understand campaign impacts.

Key Benefits

Agencies & Advertisers

Improve overall campaign ROI and effectiveness by allocating your total ad spend across sites to yield the highest reach and frequency for your budget.
Predict the results of your campaign by running a simulation using your actual inventory.
Eliminate waste by identifying the point at which buying incremental GRPs has a diminishing return.
Understand overlaps between audiences on multiple platforms to help you manage multi-environment messaging.
Assess the impact on the price and scale of your campaign on selected media by indicating a proposed frequency cap.

"Transparency and trust are the currencies of today's advertising marketplace. Advertisers are often surprised to learn that Publishers Clearing House can offer them high performing inventory that reaches a large and highly engaged audience. That's why independent measurement from partners like Comscore plays such a huge role in helping advertisers see the opportunity with PCH."
Steve Bagdasarian
President, Media
Publishers Clearing House Media

"As we look to diversify and expand our audience and monetizaton capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level."
Rich Routman
President and CRO
Minute Media

Meet the Experts

Joe Lahr

General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Erik Grendahl

Product Management Analyst

Erik Grendahl serves as a Product Management Analyst on the Digital Audience Product team. Erik manages R/F, VMX MP, MyMetrix API, Direct, and Internal Tools such as the AM Tool & Product Release Tracker.

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Related Insights

Arm yourself with the knowledge needed to grow your business.

Presentation

Build optimal media plans with unduplicated, multi-platform audience insights