Get a complete, unduplicated view of how digital audiences consume video across devices

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Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
Premium video content and advertising can be strategically planned, bought and sold across platforms using digital-exclusive and TV-comparable GRP metrics. Video Metrix Multi-Platform offers unduplicated, person-level video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition.
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Holistic View Across Devices

Gain a complete view of audiences’ video consumption with comprehensive coverage of the desktop, mobile, and CTV ecosystem.

Holistic View Across Devices

Unduplicated, Person-Centric Data

Get unduplicated, person-level insights through a combination of data from Comscore panels, the Comscore Census Network and third-party partners.

Unduplicated, Person-Centric Data

Co-Viewing Insights

Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.

Co-Viewing Insights

Key Benefits

Agencies & Advertisers Publishers & Content Owners
  • Plan smarter multi-platform video campaigns by understanding the total scale of digital users across all screens, including OTT.
  • Identify the best video properties to meet your campaign objectives by comparing properties side-by-side, and accounting for co-viewing.
  • Compare digital video performance with other media by evaluating person- and show-level data.
  • Monitor video content audiences over time to find the most popular properties with growing reach.
  • Understand the total reach of your content and scale of your digital audience across platforms.
  • Benchmark video performance against competitors and identify where to find new audiences.
  • Measure engagement by device and by demographic to help sales teams package ad deals and video inventory across different platforms.
  • Measure and get credit for audiences and viewership on distributed platforms, including YouTube and its Partner Program.
  • Inform video content curation and programming based on accurate measurement, trends, and performance.

Meet the Experts

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Erik Grendahl
Erik Grendahl
Product Management Analyst

Erik Grendahl serves as a Product Management Analyst on the Digital Audience Product team. Erik manages R/F, VMX MP, MyMetrix API, Direct, and Internal Tools such as the AM Tool & Product Release Tracker.

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