Understand the consumer research process leading up to conversion

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Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across a wide variety of industries.
Comscore uncovers how and when consumers engage with digital touchpoints, and sophisticated algorithms uncover the statistically relevant and distinct paths to conversion.
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Vast Panel Assets

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.

Vast Panel Assets

Highly Customizable

Choose parameters and metrics tailored to your unique objectives and include additional “deep dive” views per your specific needs.

Highly Customizable

Industry Expertise

Access high-touch analyses constructed by experts with deep knowledge of your industry.

Industry Expertise

Key Benefits

Publishers Agencies & Advertisers
  • Understand the shopping process by determining how consumers engage with touchpoints, including your digital entities, along the journey.
  • Prove your value to advertisers by demonstrating the unique role and importance of your content in the journey versus competitive sites.
  • Understand the shopping process by determining how consumers engage with touchpoints along their journey.
  • Determine how your consumer segments behave with reporting on naturally occurring, distinct paths to conversion.
  • Tailor ad campaigns toward key consumers with insight into the most effective ways to reach them on their journey.
Frameplay

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.

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Meet the Experts

Walid Jaklis
Walid Jaklis
Senior Vice President, Data Analysis

As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.

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Brian Beiles
Brian Beiles
Vice President, Custom Products

As VP of Data Analysis, Brian leverages his decade-long career at Comscore to analyze comprehensive consumer data to help agencies, advertisers and publishers better understand consumers and their purchase and research processes.

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