Comscore uncovers how and when consumers engage with digital touchpoints, and sophisticated algorithms uncover the statistically relevant and distinct paths to conversion.
A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.
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As VP of Data Analysis, Brian leverages his decade-long career at Comscore to analyze comprehensive consumer data to help agencies, advertisers and publishers better understand consumers and their purchase and research processes.