This custom study measures conversion rates among households exposed to advertising, compared to households that were not exposed. Ads served on mobile or desktop devices can be tracked alongside traditional TV ads on broadcast or cable networks. By tracking the same household regardless of where they are viewing, Comscore can correlate exposure to viewership and provide insight into the effectiveness of the overall campaign.
Flexible Exposure Cuts
- Understand how effective your campaign is at driving TV tune-in.
- Discover which publishers, placements and creatives are driving viewership across devices and platforms.
- Derive strategies for future campaigns in order to maximize ROI.
- Prove the value of your media and grow revenue by demonstrating your ability to drive viewership behaviors.
- Demonstrate the power of the relative performance of your digital, OTT and TV properties.
- Optimize on better packaged inventory due to the ability to generate specific viewing behaviors.