Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.
Get insights on exposure variables that are meaningful to the campaign. Comscore can tailor studies to the unique needs of each campaign, providing the details needed to dive deep with analytics most relevant to the vertical. Fine-tune reporting specifications to precisely target the factors that drive viewership.
Comscore’s unique single-source panel can link digital activity to TV viewership in the same household, giving insight into the performance of the campaign –wherever the household is exposed.
A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.
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As Director of Analytical Solutions, Shaye supports clients with advanced analyses and insights. With over a decade of experience at Comscore (including her time at Rentrak), Shaye has helped countless clients optimize cross-platform tune-in campaigns.