Quantify the impact of trailers and film
Comscore PreAct™ is a long-lead film and trailer measurement tool that helps clients gauge the performance of a theatrical marketing campaign up to 12 months before the film’s theatrical debut.
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Dynamic Insights
Manage and optimize the impact of a film’s marketing campaign with unique trailer market intelligence up to a year in advance.
Contextualized Data
Synthesize key metrics with suggested and customizable film comparison groups to add relevance to the numbers.
Valuable Partnership
Amplify the value of your insights with Comscore’s unparalleled box office measurement and social media analysis from Reactor Research.
Key Benefits
- Measure the overall health of your marketing campaign by monitoring social conversations and trailer interactions up to a year before theatrical release.
- Make more informed and effective pre-release marketing decisions using early audience insights to course-correct as necessary.
- Go beyond sheer numbers to improve your insights with competitive marketplace intelligence.
Meet the Expert
Arturo Guillén
Executive Vice President & Global Managing Director, MoviesIn his role as EVP & Managing Director, Arturo leads a global team of theatrical experts and drives the implementation of innovative solutions in the movies industry. Arturo has nearly 25 years of experience in the film industry and has routinely presented at the world's biggest film events, such as CinemaCon and CineEurope.