Comscore PreAct™ is a long-lead film and trailer measurement tool that helps clients gauge the performance of a theatrical marketing campaign up to 12 months before the film’s theatrical debut.Learn more
Manage and optimize the impact of a film’s marketing campaign with unique trailer market intelligence up to a year in advance.
Synthesize key metrics with suggested and customizable film comparison groups to add relevance to the numbers.
Amplify the value of your insights with Comscore’s unparalleled box office measurement and social media analysis from Reactor Research.
- Measure the overall health of your marketing campaign by monitoring social conversations and trailer interactions up to a year before theatrical release.
- Make more informed and effective pre-release marketing decisions using early audience insights to course-correct as necessary.
- Go beyond sheer numbers to improve your insights with competitive marketplace intelligence.