Efficiently analyze TV viewing behaviors

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Comscore Rapid Analytics Platform (RAP) API® enables networks and agencies to quickly and efficiently understand TV consumption and ad exposure for advanced audiences.

Delivered via an application programming interface (API), RAP offers full access to Comscore’s expansive TV dataset and provides greater flexibility in audience creation and reporting — and offers extreme granularity in advertising measurement. 

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In-House Platform Compatibility

Drive stronger monetization and advertising with flexible access to Comscore’s TV data—directly into your proprietary data analytics platform
In-House Platform Compatibility - RAP API

Data Granularity

Analyze household advertising exposure at granular levels, including by local markets, demographic rosters, and program streams.
Data Granularity

Flexible Analytics

Utilize Boolean logic to create flexible and custom reports based on Comscore Advanced Audiences™.
Flexible Analytics

Key Benefits

TV Networks Agencies & Advertisers
  • Strategically inform programming decisions with a detailed understanding of historical audiences for specific series and live events.
  • Drive stronger tune-in for new programs by planning promotions around key dayparts and viewers, including competitors’ audiences.
  • Better monetize content by demonstrating the ability to deliver niche and advanced audiences beyond age and gender demographics.
  • Analyze delivery in discrete geographies with detailed ad exposure info at the national, local and zip code-level.
  • Supplement low viewership areas with additional advertising tactics and mediums, like mobile and OTT.
  • Improve performance relative to competitors by analyzing and optimizing delivery against competitive sets.

Meet the Experts

Steve Walsh
Steve Walsh
Executive Vice President, Local TV

In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.

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Renee Nelson
Renee Nelson
SVP, GM, Television and Cross Platform Products

Renee brings deep and broad experience in product management to Comscore. Prior to her role as SVP and GM of TV and Cross Platform Products and Comscore, she served as one of the first employees at Cox Media Group-funded Ad Tech venture Videa where she helped build, deploy and enhance the strategy, products and team.

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