Efficiently analyze TV viewing behaviors
Delivered via an application programming interface (API), RAP offers full access to Comscore’s expansive TV dataset and provides greater flexibility in audience creation and reporting — and offers extreme granularity in advertising measurement.
In-House Platform Compatibility
Data Granularity
Flexible Analytics
Key Benefits
- Strategically inform programming decisions with a detailed understanding of historical audiences for specific series and live events.
- Drive stronger tune-in for new programs by planning promotions around key dayparts and viewers, including competitors’ audiences.
- Better monetize content by demonstrating the ability to deliver niche and advanced audiences beyond age and gender demographics.
- Analyze delivery in discrete geographies with detailed ad exposure info at the national, local and zip code-level.
- Supplement low viewership areas with additional advertising tactics and mediums, like mobile and OTT.
- Improve performance relative to competitors by analyzing and optimizing delivery against competitive sets.
Meet the Experts
Steve Walsh
Executive Vice President, Local TVIn his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.
Prasad Joglekar
Senior Vice President, General Manager, Television and Cross Platform ProductsPrasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.