2025 State of Programmatic Report
Comscore Markets is a set of 210 ZIP-code based local market definitions used in linear television and digital media, ensuring precise universe estimates that will fuel standardized linear, digital and cross-platform definitions moving forward.
Comscore Markets provide local market consistency across linear television and digital boundaries for more precise universe estimates, setting the stage for standardized linear, digital and cross-platform definitions moving forward.
Widely available definitions help you align and trade on the same local audiences used by local stations and advertisers across the U.S.
Leverage Comscore television and digital measurement data that is aligned with market geographies at the zip code level, that do not straddle markets.