Evaluate how effective your campaign is at driving tune-in

Comscore's Cross-Platform Tune-In Analyses measure the effectiveness of advertising across platforms at driving viewership to TV programs.

This custom study measures conversion rates among households exposed to advertising, compared to households that were not exposed. Ads served on mobile or desktop devices can be tracked alongside traditional TV ads on broadcast or cable networks. By tracking the same household regardless of where they are viewing, Comscore can correlate exposure to viewership and provide insight into the effectiveness of the overall campaign.

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Cross-Platform Insights

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.

Flexible Exposure Cuts

Get insights on exposure variables that are meaningful to the campaign. Comscore can tailor studies to the unique needs of each campaign, providing the details needed to dive deep with analytics most relevant to the vertical. Fine-tune reporting specifications to precisely target the factors that drive viewership. 

Single-Source Panel

Comscore’s unique single-source panel can link digital activity to TV viewership in the same household, giving insight into the performance of the campaign –wherever the household is exposed. 

Key Benefits

Agencies & Advertisers Publishers & Ad Networks

• Understand how effective your campaign is at driving TV tune-in.
• Discover which publishers, placements and creatives are driving viewership across devices and platforms.
• Derive strategies for future campaigns in order to maximize ROI.

• Prove the value of your media and grow revenue by demonstrating your ability to drive viewership behaviors.
• Demonstrate the power of the relative performance of your digital, OTT and TV properties.
• Optimize on better packaged inventory due to the ability to generate specific viewing behaviors.

Meet the Experts

Walid Jaklis

Senior Vice President, Data Analysis

As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.

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Shaye Eller

Director, Analytical Solutions

As Director of Analytical Solutions, Shaye supports clients with advanced analyses and insights. With over a decade of experience at Comscore (including her time at Rentrak), Shaye has helped countless clients optimize cross-platform tune-in campaigns.

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