The State of Social Media
Fernando has a bachelor degree in Marketing and graduated from the course in Interactive Marketing from the IAB and EGADE. He has more than 9 years of experience in digital marketing. He started his career at Havas Media where he was head of digital planning. He has now been working at Comscore for 6 years where he first started working at client support and training, later took over the Social Media measurement area and in 2017 he turned Manager for Latin America. Fernando is involved in organizations such as AMVO in Mexico and Social Media Day in Argentina and he took part in the creation of the digital glossary together with IAB and CIM.