Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As a leading provider of granular mobile insights, Comscore can help. Comscore supports mobile app measurement through two software development kits (SDKs): our own comprehensive SDK and the IAB Tech Lab Open Measurement (OM) SDK, the industry standard for baseline ad verification. Read below to learn which SDK is right for you.
With years of experience in the mobile ecosystem, Comscore provides clients comprehensive audience insight into app consumption and advertising. The Comscore SDK unlocks in-app measurement across Comscore’s flagship MMX audience suite and Comscore advertising solutions, which measure audience delivery and advertising effectiveness.
Comscore is a proud commit participant of the IAB Tech Lab Working Group – an initiative that broadens access to basic in-app ad verification technology. The IAB Tech Lab OM SDK allows access to Comscore ad verification services.
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