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U.S. Share of Time Spent on Facebook.com by Content Section

Within Facebook, the largest portion of users’ time is spent on the individual’s homepage which features the Newsfeed. In May 2011, 27 percent of engagement on Facebook.com occurred on the homepage and Newsfeed, followed by profile viewing (21 percent),...
100% - ights/Infographics/US-Share-of-Time-Spent-on-Facebook-by-Content-Section

US Desktop and Mobile E-Commerce Spending on Cyber Monday

In line with our predictions, mobile commerce (i.e. buying on smartphones and tablets) is already playing a major role in online retail this 2013 holiday season.
84% - ights/Infographics/US-Desktop-and-Mobile-E-Commerce-Spending-on-Cyber-Monday

Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
78% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

2014 Olympic Winter Games in Digital Numbers

The Olympic Winter Games start today in Sochi, Russia, where 88 nations and more than 2,500 athletes representing 15 different winter sport disciplines will compete for some of sport’s most coveted medals. Online users around the globe are already browsing...
78% - ights/Infographics/2014-Olympic-Winter-Games-in-Digital-Numbers

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

As football fans around the country gear up for the Super Bowl this weekend, pizza brands are simultaneously preparing for a big weekend. The top three pizza sites in terms of dollars spent in the U.S. are Domino’s, Papa John’s, and Pizza Hut. The three...
74% - ights/Infographics/Super-Bowl-Sunday-Who-Will-Win-the-Lombardi-Trophy-for-Online-Pizza-Sales

Online Video Trends in Germany PC and Mobile

In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile...
73% - ights/Infographics/Online-Video-Trends-in-Germany-PC-and-Mobile

Share of Smartphone Market by Operating System in EU5

Symbian’s stronghold on the European smartphone market loosened in 2010 as other platforms gained traction. Symbian saw its smartphone market share decline from 63.0 percent in December 2009 to 47.8 percent in December 2010, while Android consumed the...
72% - ights/Infographics/Share-of-Smartphone-Market-by-Operating-System-in-EU5

In EU5 WhatsApp’s Audience Grew 934 Percent since June 2010

With the rising adoption of smartphones, instant messaging services on mobile phones grew in popularity and now reaches 15.7% of the mobile audience in the EU5 region (France, Germany, Italy, Spain, UK).
69% - ights/Infographics/In-EU5-WhatsApp-s-Audience-Grew-934-Percent-since-June-2010

Demographics of Low-Cost Airline Visitors in Asia Pacific

comScore recently released a report on the online travel industry, Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific. Among the findings, the report revealed that many of Asia Pacific’s low-cost...
68% - ights/Infographics/Demographics-of-Low-Cost-Airline-Visitors-in-Asia-Pacific

People Spent 6.7 Billion Hours on Social Networks in October

Social networking sites now reach 82 percent of the world's online population, representing 1.2 billion users around the world.
66% - ights/Infographics/People-Spent-6.7-Billion-Hours-on-Social-Networks-in-October