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Watching Financial Markets from Your Smartphone
The dynamic nature of financial markets aligns well with the ubiquitous nature of mobile. Of the eight individual markets that comScore currently measures via its MobiLens service, Japan saw the largest percentage of its smartphone audience access financial...
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ights/Infographics/Watching-Financial-Markets-from-Your-Smartphone
Visitation to Top Cholesterol Drug Sites Influenced $196 Million in New Starts in 2010
In 2010, visitation to top cholesterol drug sites showed a significant positive influence in driving conversions, as $196 million in new patient starts were associated with lifts in brand awareness and favorability brought about by exposure to these branded...
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ights/Infographics/Visitation-to-Top-Cholesterol-Drug-Sites-Influenced-196-Million-in-New-Starts-in-2010
Five Insights You Need to Know about Online Advertising in Canada
What does recent data on digital, mobile, video and consumer behaviour trends tell us about the evolving marketing landscape? Download the fact sheet to learn the key insights that marketers and online advertisers need to know to create an effective digital...
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fts/Five-Insights-You-Need-to-Know-about-Online-Advertising-in-Canada
Camera Content Drives Surge Among Mobile-First Social Networks in the US
Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting...
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ights/Infographics/Camera-Content-Drives-Surge-Among-Mobile-First-Social-Networks-in-the-US
Top Properties in Argentina for NewsInformation Sites by Mobile Devices
The increasing adoption of mobile devices in the world has changed not only the communication landscape, but how we read the news now about what´s happening around us every day. Here are the top properties in Argentina for the News/Information Category...
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ights/Infographics/Top-Properties-in-Argentina-for-NewsInformation-Sites-by-Mobile-Devices
Tablets Drive About 20 Percent More Average Spending Than Smartphones
During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring...
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ights/Infographics/Tablets-Drive-About-20-Percent-More-Average-Spending-Than-Smartphones
comScore TabLens: Todays US Tablet Owner Revealed
Tablets are drastically altering the digital landscape, influencing a vast array of consumer activities from shopping, to watching TV, consuming news and more. The rise of the tablet consumer has left almost no industry untouched. The launch of comScore...
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ights/Infographics/comScore-TabLens-Todays-US-Tablet-Owner-Revealed
Spotlight on Social Media
Social media continues to be a dominant platform across the world in terms of visitation and time spent--and it's still growing. Joe Lahr, Comscore's GM, Digital Audience Products, recently presented some key metrics as part of ARF's Social Media Measurement...
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ights/Infographics/Spotlight-on-Social-Media
Interest in Electric Vehicles Accelerates
Automakers have recently introduced a variety of new model options outside of traditional internal combustion engine vehicles, including fully electric, hybrid and plug-in hybrid vehicles. Consumer interest in hybrid/electric vehicles has driven tremendous...
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ights/Infographics/Interest-in-Electric-Vehicles-Accelerates
OTT Viewership During the Pandemic
Time spent on streaming services grew dramatically between March 2020 to February 2021, gaining over 35% per month year-over-year. What does OTT streaming look like a year into the pandemic and beyond? To learn more about the OTT landscape in terms of...
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ights/Infographics/OTT-Viewership-During-the-Pandemic
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