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How Millennials Are Leading the Mobile Consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average...
100% - ights/Infographics/How-Millennials-Are-Leading-the-Mobile-Consumption-in-Brazil

Mobile Millennials in Canada

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both...
100% - ights/Infographics/Mobile-Millennials-in-Canada

CTV Brasil Habitos de Consumo Publicidade

Em nosso país, 50% da população digital é espectadora de TV Conectada, o que significa aproximadamente 66 milhões de pessoas. Em nossa mais recente pesquisa sobre o tema, mais de 1/3 dos espectadores disseram que, muitas vezes, descobrem um novo produto...
100% - ights/Infographics/CTV-Brasil-Habitos-de-Consumo-Publicidade

Understanding the Typical OTT Home

As television and video viewing habits continue to evolve, we’ve seen an explosion in the adoption of OTT services by affluent young families. The typical OTT household is steaming more services and watching more hours than ever before. Take a look at...
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OTT Viewership During the Pandemic

Time spent on streaming services grew dramatically between March 2020 to February 2021, gaining over 35% per month year-over-year. What does OTT streaming look like a year into the pandemic and beyond? To learn more about the OTT landscape in terms of...
100% - ights/Infographics/OTT-Viewership-During-the-Pandemic

29 percent des francais utilisent leur banque via leur mobile

Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from...
100% - ights/Infographics/29-percent-of-French-users-bank-via-mobile

CTV na América Latina Hábitos de consumo e atitude em relação à publicidade

Atualmente, 41% população digital da América Latina é espectador de TV Conectada, o que significa aproximadamente 150 MM de pessoas que assistem aos conteúdos em diversos dispositivos de streaming, smart TV e console de videogame. Assim, sendo uma tendência...
100% - ights/Infographics/CTV-na-America-Latina-Habitos-de-consumo-e-atitude-em-relacao-a-publicidade

Aamir Khan - Bollywood and Beyond

Aamir Khan - Bollywood and Beyond
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Comscore Movies

Superhero fatigue, what superhero fatigue? July is truly the month of the superhero (and the T-rex) with “The Fantastic Four: First Steps” and fan favorites “Superman” &”Jurassic World Rebirth” taking the top 3 spots over the final weekend of July with...
100% - ights/Infographics/Comscore-Movies

A Look at the Box Office Success of The Rock

Dwayne “The Rock” Johnson’s incredible film career has kept audiences coming back to the movie theater for years, and his latest film, Disney’s “Jungle Cruise,” grossed $62M worldwide in its opening weekend.
100% - ights/Infographics/A-Look-at-the-Box-Office-Success-of-The-Rock