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Video Blog: Top 3 Insights from the "State of OTT"

Mike Rich, comScore VP, Emerging Products, highlights key takeaways from the "State of OTT", a presentation given in June 2017 that provides in-depth insight on the OTT market – including viewing behavior, device growth, and competition among content...
100% - ights/Videos/Presentation/Video-Blog-Top-3-Insights-from-the-State-of-OTT

Comscore tip #3 de 5: Perfilamiento de sitios

Existe en MyMetrix una funcionalidad que te puede ayudar a filtrar un segmento de un grupo etario específico.
95% - ights/Videos/Products/Comscore-tip-3-de-5-Perfilamiento-de-sitios

Comscore tip #3 de 5: Rank Sitios Afines

En este video, analizaremos un reporte para entender los medios más afines a un target en específico o combinado y, así, comprender el perfilamiento de los medios por un segmento en especial.
95% - ights/Videos/Products/Comscore-tip-3-de-5-Rank-Sitios-Afines

Comscore tip #3 de 8: Cruce de visitantes

Obtenga una una mejor idea de los otros sitios o verticales en dónde puede encontrar a su audiencia ¿qué otros intereses posee? ¿qué categorías visita en el mes?
95% - ights/Videos/Products/Comscore-tip-3-de-8-Cruce-de-visitantes

Audiências Preditivas

Nesta apresentação, Angela Rodriguez, Vice President, Activation na Comscore, aprenta as Audiências Preditivas que a Comscore oferece como os insights que sua empresa mediante a segurança necessária dos dados com tecnologia de ponta; análise contextual...
92% - ights/Videos/Presentation/Audiencias-Preditivas

comScore Chairman Gian Fulgoni comments on the latest advertising data

comScore Chairman Gian Fulgoni comments on the latest advertising data.
84% - ights/Videos/Interview/comScore-Chairman-Gian-Fulgoni-comments-on-the-latest-advertising-data

Gian Fulgoni shares findings on Facebook advertising effectiveness on CNBC

comScore Chairman and Co-founder Gian Fulgoni shares findings on Facebook advertising effectiveness
84% - ights/Videos/Interview/Gian-Fulgoni-shares-findings-on-Facebook-advertising-effectiveness-on-CNBC

Real challenge for TV is audiences being split

Gian Fulgoni, comScore Executive Chairman, discusses digital ad spending and the threat to traditional television content.
84% - ights/Videos/Interview/Gian-Fulgoni-discuses-digital-ad-spending-and-the-threat-to-traditional-television-content

Four out of five millennials use Snapchat

Four out of five millennials use Snapchat
84% - ights/Videos/Interview/Four-out-of-five-millennials-use-Snapchat

Mobile shopping up 50%-60% season-to-date

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses spending this year, and the impact social networking sites have on shopping trends.
84% - ights/Videos/Interview/Mobile-shopping-up-50-60-percent-season-to-date