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Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
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ights/Videos/Interview/Is-there-Representativeness-in-Measurement
Next-Gen Measurement: AI, Automation and Big Data
How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
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ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data
Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films
Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
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ights/Videos/Box-Office-Bites/Akshaye-Widhani-An-exclusive-interview-with-the-CEO-of-Yash-Raj-Films
The Super Mario Bros. Movie Is Set To Deliver a High Score at the Box Office
Check out the latest video in Comscore Box Office Review with Comscore's Senior Media Analyst Paul Dergarabedian as he focuses on the expected $100M plus domestic debut of Super Mario Bros. Movie & the recent success of animated films based on video games...
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ights/Videos/Box-Office-Bites/The-Super-Mario-Bros.-Movie-Is-Set-To-Deliver-a-High-Score-at-the-Box-Office
Comscore Taps Purchase Data To Help Measure Ad Impact
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
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ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact
Digital video: The big picture
If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on...
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ights/Videos/Presentation/Digital-video-The-big-picture
Challenges and ideas to monetize video content by publishers creators
Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video...
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ights/Videos/Presentation/Challenges-and-ideas-to-monetize-video-content-by-publishers-creators
Measuring Video Consumption
Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
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ights/Videos/Presentation/Measuring-Video-Consumption
The Comscore Interview - Joe Garel VP of Film for Cinépolis
Comscore's Senior Media Analyst, Paul Dergarabedian interviews Joe Garel, VP of Film for Cinépolis as they discuss all aspects of the industry and with Joe's amazing movie business family history, love of movies and outside of the box thinking, there...
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ights/Videos/Interview/The-Comscore-Interview-Joe-Garel-VP-of-Film-for-Cinepolis
Will Movie Theater Companies Like AMC Survive?
Movie theaters across the U.S. and worldwide have been dealt a massive blow over the past two years. The domestic box office numbers plummeted from 2019’s box office of $11.2 billion to $3.8 billion in 2021. As for AMC Entertainment, the pandemic was...
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ights/Videos/Box-Office-Bites/Will-Movie-Theater-Companies-Like-AMC-Survive
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