Search for "LU online" returned 78 matches

Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
72% - ights/Videos/Interview/Unlocking-New-Insights-Tying-Cross-Channel-Consumer-Behavior-Directly-to-Linear-TV-Campaigns

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
21% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

Digital video: The big picture

If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on...
79% - ights/Videos/Presentation/Digital-video-The-big-picture

Revving Up Your Social Revenue

In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded...
21% - ights/Videos/Presentation/Revving-Up-Your-Social-Revenue

Challenges and ideas to monetize video content by publishers creators

Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video...
21% - ights/Videos/Presentation/Challenges-and-ideas-to-monetize-video-content-by-publishers-creators

Multiplicando resultados, TV Conectada

Em uma entrevista, Lilian Prado, Country Manager da Showheroes Brasil, conversa com Luísa Magalhães, Sales Manager na Comscore Brasil, sobre como a TV Conectada traz oportunidades na sua jornada do consumidor; as possibilidades de formatos interativos,...
21% - ights/Videos/Presentation/Multiplicando-resultados-TV-Conectada

Liderança feminina na indústria digital

Neste painel, as experts Christianne Marinheiro, Diretora de Mídia e Insights na Performics, Daniela Mozer, Business Development Specialist na Positivo Tecnologia e fundadora da colab Misses At Work, Luciana Finatti, Sales Vice President na GDB Safe Midia...
21% - ights/Videos/Presentation/Lideranca-feminina-na-industria-digital

How Quizlet Leverages Comscore Digital Measurement to Tell a Complete Story to Advertisers


21% - ights/Videos/Presentation/How-Quizlet-Leverages-Comscore-Digital-Measurement-to-Tell-a-Complete-Story-to-Advertisers

Cinema Spotlight on Baz Luhrmann

As Elvis movie continues to enjoy great word-of-mouth and long-term playability, it was time to put a spotlight on Ban Luhrmann's incredible filmmaking career for the latest segment in Comscore Box Office Overview.
21% - ights/Videos/Box-Office-Bites/Cinema-Spotlight-on-Baz-Luhrmann

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
65% - ights/Videos/Interview/Leveraging-All-Platforms-to-Win-Over-Latinx-Audiences-in-Beauty