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Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns
Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
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ights/Videos/Interview/Unlocking-New-Insights-Tying-Cross-Channel-Consumer-Behavior-Directly-to-Linear-TV-Campaigns
Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films
Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
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ights/Videos/Box-Office-Bites/Akshaye-Widhani-An-exclusive-interview-with-the-CEO-of-Yash-Raj-Films
The Super Mario Bros. Movie Is Set To Deliver a High Score at the Box Office
Check out the latest video in Comscore Box Office Review with Comscore's Senior Media Analyst Paul Dergarabedian as he focuses on the expected $100M plus domestic debut of Super Mario Bros. Movie & the recent success of animated films based on video games...
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ights/Videos/Box-Office-Bites/The-Super-Mario-Bros.-Movie-Is-Set-To-Deliver-a-High-Score-at-the-Box-Office
Comscore Taps Purchase Data To Help Measure Ad Impact
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
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ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact
The Oscar Buzz Has Begun
Comscore's Senior Media Analyst Paul Dergarabedian shares his insights on Tuesday's announcement from the Academy and breaks down the box office numbers and what they mean for the movies, the filmmakers, the studios and the telecasts.
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ights/Videos/Box-Office-Bites/The-Oscar-Buzz-Has-Begun
A Look At The Career of James Cameron
Check out the latest Comscore video and this time with 'Avatar - Way of Water' on the horizon, Comscore's Senior Media Analyst Paul Dergarabedian takes a look back at the career of James Cameron Stay tuned to the end where he recounts a college memory...
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ights/Videos/Box-Office-Bites/A-Look-At-The-Career-of-James-Cameron
Digital video: The big picture
If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on...
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ights/Videos/Presentation/Digital-video-The-big-picture
Revving Up Your Social Revenue
In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded...
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ights/Videos/Presentation/Revving-Up-Your-Social-Revenue
Measuring Social Engagement
How can brands truly embrace social and optimize their impact? A panel of experts that have incorporated Social Engagement into their core marketing strategy share their learnings on how they have created value around social media.
38% -
ights/Videos/Presentation/Measuring-Social-Engagement
Media Industry perspective
The impact of digital in the Media Industry and the importance of social channel to brands and advertisers.
47% -
ights/Videos/Presentation/Media-Industry-perspective
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