Search for "forward chemistry traduccion" returned 3 matches

ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targeting to Drive Performance

Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
100% - ights/Videos/Interview/Breaking-the-Myth-Privacy-Forward-Audience-Targeting-to-Drive-Performance

The Convergence of Linear & OTT Measurement

Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CTV video converge.
56% - ights/Videos/Interview/The-Convergence-of-Linear-OTT-Measurement

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
53% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data