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Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns
Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
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ights/Videos/Interview/Unlocking-New-Insights-Tying-Cross-Channel-Consumer-Behavior-Directly-to-Linear-TV-Campaigns
Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
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ights/Videos/Interview/Is-there-Representativeness-in-Measurement
Next-Gen Measurement: AI, Automation and Big Data
How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
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ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data
The Super Mario Bros. Movie Is Set To Deliver a High Score at the Box Office
Check out the latest video in Comscore Box Office Review with Comscore's Senior Media Analyst Paul Dergarabedian as he focuses on the expected $100M plus domestic debut of Super Mario Bros. Movie & the recent success of animated films based on video games...
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ights/Videos/Box-Office-Bites/The-Super-Mario-Bros.-Movie-Is-Set-To-Deliver-a-High-Score-at-the-Box-Office
Comscore Taps Purchase Data To Help Measure Ad Impact
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
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ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact
2022 ‘A Real Rollercoaster Ride’ For the Film Industry
2022 ‘A Real Rollercoaster Ride’ For the Film Industry
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ights/Videos/Box-Office-Bites/2022-A-Real-Rollercoaster-Ride-For-the-Film-Industry
A Look At The Career of James Cameron
Check out the latest Comscore video and this time with 'Avatar - Way of Water' on the horizon, Comscore's Senior Media Analyst Paul Dergarabedian takes a look back at the career of James Cameron Stay tuned to the end where he recounts a college memory...
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ights/Videos/Box-Office-Bites/A-Look-At-The-Career-of-James-Cameron
Cookieless, uma nova era
Gabriel Mazzutti – Head of Addressability Brasil na LiveRamp, conversa em entrevista com Bianca Scatamburlo, Manager, Syndicated Client Insights na Comscore Brasil, a sua visão sobre o fim da era dos cookies, dá dicas de como a indústria deve se preparar...
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ights/Videos/Presentation/Cookieless-uma-nova-era
Audiências Preditivas
Nesta apresentação, Angela Rodriguez, Vice President, Activation na Comscore, aprenta as Audiências Preditivas que a Comscore oferece como os insights que sua empresa mediante a segurança necessária dos dados com tecnologia de ponta; análise contextual...
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ights/Videos/Presentation/Audiencias-Preditivas
Social Media, Verticais e Streaming
Nesta entrevista, Fabio Castaldo – Head of Sales na VIX fala com Bianca Scatamburlo, Manager, Syndicated Customer Insights na Comscore Brasil sobre a relação das redes sociais com o streaming, as vantagens do streaming gratuito, a relação de audiência...
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ights/Videos/Presentation/Social-Media-Verticais-e-Streaming
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