Search for "let it happen" returned 142 matches

Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
47% - ights/Videos/Interview/Is-there-Representativeness-in-Measurement

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
11% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

Measuring Video Consumption

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
43% - ights/Videos/Presentation/Measuring-Video-Consumption

Mensuração nas redes sociais - visão da cadeia agência, plataforma e anunciante

Em um painel, os experts André Scaciota – Partner, Senior Marketing Manager no Itaú, Maurício Cruz – Diretor de Mídia na Galeria, Paulo Fernandes – Director no Kwai for Business conversam com Bruna Baena, Senior Marketing Corporate Specialist na Comscore...
11% - ights/Videos/Presentation/Mensuracao-nas-redes-sociais

Will Movie Theater Companies Like AMC Survive?

Movie theaters across the U.S. and worldwide have been dealt a massive blow over the past two years. The domestic box office numbers plummeted from 2019’s box office of $11.2 billion to $3.8 billion in 2021. As for AMC Entertainment, the pandemic was...
25% - ights/Videos/Box-Office-Bites/Will-Movie-Theater-Companies-Like-AMC-Survive

The Punk Rock Month for Movies at the Box Office

What's your favorite August movie? Is it "Body Heat," "Tropic Thunder," "Cop Land," "Natural Born Killers," "District 9," "Inglourious Basterds," "Unforgiven" or "An American Werewolf in London?" Comscore's Senior Media Analyst Paul Dergarabedian spotlight...
43% - ights/Videos/Box-Office-Bites/The-Punk-Rock-Month-for-Movies-at-the-Box-Office

Cinema Spotlight on Baz Luhrmann

As Elvis movie continues to enjoy great word-of-mouth and long-term playability, it was time to put a spotlight on Ban Luhrmann's incredible filmmaking career for the latest segment in Comscore Box Office Overview.
45% - ights/Videos/Box-Office-Bites/Cinema-Spotlight-on-Baz-Luhrmann

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
43% - ights/Videos/Interview/Leveraging-All-Platforms-to-Win-Over-Latinx-Audiences-in-Beauty

Filmmaker Interview - Rod Rinks Director of "Made In Mexico" Joins Paul Dergarabedian

Paul chats with Rod "Tutti" Rinks about his new feature film "Made In Mexico" starring Lillo Brancato and Rod himself in this feature comedy film shot in just 6 days and a $20,000 budget!
11% - ights/Videos/Interview/Filmmaker-Interview-Rod-Rinks-Joins-Paul-Dergarabedian