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Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns
Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
38% -
ights/Videos/Interview/Unlocking-New-Insights-Tying-Cross-Channel-Consumer-Behavior-Directly-to-Linear-TV-Campaigns
Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
58% -
ights/Videos/Interview/Is-there-Representativeness-in-Measurement
Next-Gen Measurement: AI, Automation and Big Data
How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
37% -
ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data
Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films
Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
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ights/Videos/Box-Office-Bites/Akshaye-Widhani-An-exclusive-interview-with-the-CEO-of-Yash-Raj-Films
Comscore March Movie Madness!
In this latest segment of Comscore Box Office Overview, Comscore's Senior Media Analyst Paul Dergarabedian looks at March Movie Madness in theaters, with Creed III, Operation Fortune, and Demon Slayer kicking off a huge month for the movie theaters.
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ights/Videos/Box-Office-Bites/Comscore-March-Movie-Madness
The Oscar Buzz Has Begun
Comscore's Senior Media Analyst Paul Dergarabedian shares his insights on Tuesday's announcement from the Academy and breaks down the box office numbers and what they mean for the movies, the filmmakers, the studios and the telecasts.
57% -
ights/Videos/Box-Office-Bites/The-Oscar-Buzz-Has-Begun
2022 ‘A Real Rollercoaster Ride’ For the Film Industry
2022 ‘A Real Rollercoaster Ride’ For the Film Industry
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ights/Videos/Box-Office-Bites/2022-A-Real-Rollercoaster-Ride-For-the-Film-Industry
Digital video: The big picture
If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on...
18% -
ights/Videos/Presentation/Digital-video-The-big-picture
Challenges and ideas to monetize video content by publishers creators
Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video...
18% -
ights/Videos/Presentation/Challenges-and-ideas-to-monetize-video-content-by-publishers-creators
Measuring Video Consumption
Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
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ights/Videos/Presentation/Measuring-Video-Consumption
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