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CES 2025 kicks off with Comscore


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Comscore Data Divas at CES C Space

Comscore Data Divas panel at CES in the C-Space with Ann Bee, Google; Sheila Marmon, Mirror Digital; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Brothers Discovery; Andrea Zapata, T-Mobile Advertising Solutions and moderated by Jackelyn Keller,...
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Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
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Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
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Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
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Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films

Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
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The Super Mario Bros. Movie Is Set To Deliver a High Score at the Box Office

Check out the latest video in Comscore Box Office Review with Comscore's Senior Media Analyst Paul Dergarabedian as he focuses on the expected $100M plus domestic debut of Super Mario Bros. Movie & the recent success of animated films based on video games...
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Comscore Taps Purchase Data To Help Measure Ad Impact

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
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Comscore March Movie Madness!

In this latest segment of Comscore Box Office Overview, Comscore's Senior Media Analyst Paul Dergarabedian looks at March Movie Madness in theaters, with Creed III, Operation Fortune, and Demon Slayer kicking off a huge month for the movie theaters.
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The Oscar Buzz Has Begun

Comscore's Senior Media Analyst Paul Dergarabedian shares his insights on Tuesday's announcement from the Academy and breaks down the box office numbers and what they mean for the movies, the filmmakers, the studios and the telecasts.
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