Search for "proporcja bazowa do faktur na przełomie roku" returned 151 matches

Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
13% - ights/Videos/Interview/Is-there-Representativeness-in-Measurement

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
26% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films

Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
13% - ights/Videos/Box-Office-Bites/Akshaye-Widhani-An-exclusive-interview-with-the-CEO-of-Yash-Raj-Films

The Super Mario Bros. Movie Is Set To Deliver a High Score at the Box Office

Check out the latest video in Comscore Box Office Review with Comscore's Senior Media Analyst Paul Dergarabedian as he focuses on the expected $100M plus domestic debut of Super Mario Bros. Movie & the recent success of animated films based on video games...
13% - ights/Videos/Box-Office-Bites/The-Super-Mario-Bros.-Movie-Is-Set-To-Deliver-a-High-Score-at-the-Box-Office

Comscore Taps Purchase Data To Help Measure Ad Impact

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
57% - ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact

The Oscar Buzz Has Begun

Comscore's Senior Media Analyst Paul Dergarabedian shares his insights on Tuesday's announcement from the Academy and breaks down the box office numbers and what they mean for the movies, the filmmakers, the studios and the telecasts.
13% - ights/Videos/Box-Office-Bites/The-Oscar-Buzz-Has-Begun

Top 5 Steven Spielberg Films

With "The Fabelmans" expanding into wider release over the Thanksgiving holiday, Senior Media Analyst Paul Dergarabedian breaks down the Top 5 Steven Spielberg films of all-time at the domestic box office.
13% - ights/Videos/Box-Office-Bites/Top-5-Steven-Spielberg-Films

Digital video: The big picture

If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on...
13% - ights/Videos/Presentation/Digital-video-The-big-picture

Bienvenida & Estado actual de Social Media

Tania Yuki, CMO de Comscore, hace una presentación sobre datos e insights digitales y sociales para América Latina, con data que va desde 2019 a 2022 y trae información importante como engagement en la región, principales tendencias de contenido, share...
13% - ights/Videos/Presentation/Bienvenida-y-Estado-actual-de-Social-Media

Estudio de Connected TV, OTT y Addressable Advertising en América Latina

Comscore en colaboración con IAB desarrolló un estudio de mercado regional sobre la Televisión Conectada, OTT y Addressable Advertising y comparte durante INTERACT 2022 un resumen de los principales hallazgos que el estudio de más de 50 diapositivas presenta....
13% - ights/Videos/Presentation/Estudio-de-Connected-TV-OTT-y-Addressable-Advertising-en-America-Latina