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Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
23% - ights/Videos/Interview/Unlocking-New-Insights-Tying-Cross-Channel-Consumer-Behavior-Directly-to-Linear-TV-Campaigns

Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
34% - ights/Videos/Interview/Is-there-Representativeness-in-Measurement

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
22% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films

Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
21% - ights/Videos/Box-Office-Bites/Akshaye-Widhani-An-exclusive-interview-with-the-CEO-of-Yash-Raj-Films

Comscore Taps Purchase Data To Help Measure Ad Impact

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
100% - ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact

Comscore March Movie Madness!

In this latest segment of Comscore Box Office Overview, Comscore's Senior Media Analyst Paul Dergarabedian looks at March Movie Madness in theaters, with Creed III, Operation Fortune, and Demon Slayer kicking off a huge month for the movie theaters.
32% - ights/Videos/Box-Office-Bites/Comscore-March-Movie-Madness

The Oscar Buzz Has Begun

Comscore's Senior Media Analyst Paul Dergarabedian shares his insights on Tuesday's announcement from the Academy and breaks down the box office numbers and what they mean for the movies, the filmmakers, the studios and the telecasts.
34% - ights/Videos/Box-Office-Bites/The-Oscar-Buzz-Has-Begun

Digital video: The big picture

If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on...
11% - ights/Videos/Presentation/Digital-video-The-big-picture

Revving Up Your Social Revenue

In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded...
11% - ights/Videos/Presentation/Revving-Up-Your-Social-Revenue