Search for "↓↓↓一緒に視聴されています(Often Viewed With)：↓↓↓" returned 1122 matches

Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales

With the credit squeeze, looming recession and high gas prices affecting U.S. consumer behavior, we are increasingly being greeted with ugly headlines foretelling the failures of several core American industries, with the U.S. auto industry at the top...
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Reach vs Ratings Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views...
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Tumblr Defies its Name as User Growth Accelerates

With so much attention given to social networking goliath Facebook, along with strong secondary players in the market like Twitter and Linkedin (and now Google+), it’s no wonder that scrappy upstart Tumblr often gets overlooked. But recent comScore data...
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The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
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There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
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Creative is King When Targeting Millennials

Raised in the technology age (since the early 80s), Millennials have only known life with scores of cable channels, remote controls, and video games. In addition to these conveniences, younger Millennials can’t even imagine life without the Internet,...
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Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up...
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Click-Through Rates for Universal Search

In previous posts, I looked at the emergence of universal search as well as the types of universal search results. Now let’s take a look at how consumers interact with the universal search results page and how they click.
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Could observed digital behaviour have beaten the polls in the 2015 UK General Election

One of the biggest surprises of the 2015 UK general election was not the Conservative Party’s victory, but rather the gulf in seats won between them and their nearest rivals. This surprise was exacerbated by the extent to which the result varied from...
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In Target Viewability and Invalid Traffic Campaign benchmarks across the globe

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are delivered in-view, free from fraud, in a brand-safe environment...
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