Search for "利物浦 未来发展规划 2025" returned 11 matches

ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
100% - ights/Blog/ID-Free-Impressions-are-the-New-Normal

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
80% - ights/Blog/The-Changing-Face-of-Formula-1

Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
49% - ights/Blog/Comscore-and-Captivate-Make-the-Case-for-Incremental-Ad-Spend-in-DOOH

Third-Party Cookie Deprecation Is Still on the Horizon

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
49% - ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon

Why Chromes Cookie Decision Wont Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
49% - ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress

O Fim dos Cookies esta proximo

Fique atento: a nossa narrativa permanece em termos de trabalhar com a indústria em torno da mudança proativa de medição para não depender de cookies (ou outros sinais 3P).
47% - ights/Blog/O-Fim-dos-Cookies-esta-proximo

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
42% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
42% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
34% - ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office

The Town 2023 o show em social media

A estreia de um dos eventos mais aguardados pelos paulistanos foi cercada de expectativas e investimentos e ações de grandes marcas. The Town 2023, que ocorreu entre 2 e 10 de setembro, multiplicou nas redes sociais. Confira esta análise que preparamos...
24% - ights/Blog/The-Town-2023-o-show-em-social-media