Search for "H级电机" returned 11 matches

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
100% - ights/Blog/Entering-the-promised-land-of-behavioral-targeting

Indumentaria Calzado y Afines 24 porcentaje de los mexicanos navegan en sitios de la categoría

Al inicio del confinamiento, los niveles de este tipo de compra cayeron como no se había visto desde marzo de 2019, pero subieron durante los dos meses siguientes, hasta alcanzar —durante la Hot Sale de 2020— un nivel por arriba de la misma venta de un...
73% - ights/Blog/Indumentaria-Calzado-y-Afines-24-porcentaje-de-los-mexicanos-navegan-en-sitios-de-la-categoria

Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...
62% - ights/Blog/Measurement-of-Online-Advertising-ROI-The-100-Solution

Les recentes avancees methodologiques de comScore sur le marche francais

comScore s'est engagé à apporter une plus grande transparence à l'industrie des médias numériques dans le monde et plus particulièrement en France où il travaille depuis plus de quatre ans en étroite collaboration avec le CESP, Centre d'étude des supports...
55% - ights/Blog/Les-recentes-avancees-methodologiques-de-comScore-sur-le-marche-francais

The number 1 digital advertising metric

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers and agencies in attendance for definitions of what ‘premium’...
45% - ights/Blog/The-number-1-digital-advertising-metric

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
45% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
45% - ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office

Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
36% - ights/Blog/Representation-in-media-Taking-a-cue-from-BillionGirlSummer

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create...
28% - ights/Blog/Unified-Digital-Measurement-Not-Just-Another-Pretty-Hybrid-Face

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
28% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones