Search for "mobile Metrix" returned 507 matches

What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
17% - ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
32% - ights/Blog/The-Rise-of-AI-Tools

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
36% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Habitos digitales en Centroamerica y el Caribe

¿Cómo se informan, entretienen y compran los usuarios digitales de Centroamérica y el Caribe? ¿Qué plataformas priorizan y en qué momentos del día están más presentes?
20% - ights/Blog/Habitos-digitales-en-Centroamerica-y-el-Caribe

El potencial de las redes sociales para los medios tradicionales

En un contexto donde las redes sociales se han convertido en una parte fundamental de nuestra vida diaria, surge una pregunta crucial: ¿estamos aprovechando todo el potencial que estas plataformas ofrecen dentro del ecosistema de medios tradicionales?...
24% - ights/Blog/El-potencial-de-las-redes-sociales-para-los-medios-tradicionales

ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
23% - ights/Blog/ID-Free-Impressions-are-the-New-Normal

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
11% - ights/Blog/Comscore-TV-Personification

O Papel das Audiencias Incrementais Sociais no aprimoramento da estrategia digital

En el fragmentado entorno digital actual, alcanzar una medición completa de los medios de comunicación se ha vuelto cada vez más desafiante, pero al mismo tiempo, más crucial. La rápida evolución del consumo de medios digitales, especialmente a través...
18% - ights/Blog/Maximizando-la-estrategia-digital-con-la-cobertura-incremental-de-las-redes-sociales

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
16% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Vamos as compras O potencial do varejo on-line no Brasil

No segundo semestre, o comércio varejista se prepara para uma das datas mais aguardadas do setor: a Black Friday. Diante do momento, vale a pena ficar por dentro das informações sobre a categoria Retail, o varejo on-line, nos canais digitais e de mídias...
22% - ights/Blog/Vamos-as-compras-O-potencial-do-varejo-on-line-no-Brasil